October 09, 2015 | News | Suessmilch Lecture

The theory of planned behavior

On October 19, psychologist Icek Ajzen from the University of Massachusetts will give a lecture about the theory of planned behavior at the MPIDR. The theory is one of the most popular and widely applied reasoned action models. The concept was proposed by Icek Ajzen in 1985 through his article "From intentions to actions: A theory of planned behavior."

Being content-free, the theory of planned behavior (TBP) provides a general framework for predicting intentions and behavior in diverse behavioral domains, and for designing effective behavior-change interventions.  The TPB focuses on a particular behavior (or behavioral goal), and elaborates the social psychological constructs and processes that determine the decision to perform or not to perform the behavior under consideration.  It permits incorporation of variables external to the model as background factors that can influence intentions and behavior indirectly by their effects on the proximal antecedents of behavior.  In this lecture, Icek Ajzen describes the TPB, explains the methods used in its application, addresses its use in behavior-change interventions, and deals with several outstanding conceptual and methodological issues.

Time and Venue

Monday, October 19, 2015, 4 p.m. in the Institute´s Auditorium