MPIDR Working Paper

COVID-19 and the future of US fertility: what can we learn from Google?

MPIDR Working Paper WP-2020-034, 34 pages.
Rostock, Max Planck Institute for Demographic Research (October 2020)
Open Access


We use data from Google Trends to predict the effect of the COVID-19 pandemic on future births in the United States.  First, we show that periods of above-normal search volume for Google keywords relating to conception and pregnancy in US states are associated with higher numbers of births in the following months. Excess searches for unemployment keywords have the opposite effect.  Second, by employing simple statistical learning techniques, we demonstrate that including information on keyword search volumes in prediction models significantly improves forecast accuracy over a number of cross-validation criteria. Third, we use data on Google searches during the COVID-19 pandemic to predict changes in aggregate fertility rates in the United States at the state level through February 2021.  Our analysis suggests that between November 2020 and February 2021, monthly US births will drop sharply by approximately 15%.  For context, this would be a 50% larger decline than that following the Great Recession of 2008-2009, and similar in magnitude to the declines following the Spanish Flu pandemic of 1918-1919 and the Great Depression.  Finally, we find heterogeneous effects of the COVID-19 pandemic across different types of mothers.  Women with less than a college education, as well as Black or African American women, are predicted to have larger declines in fertility due to COVID-19.  This finding is consistent with elevated caseloads of COVID-19 in low-income and minority neighborhoods, as well as with evidence suggesting larger economic impacts of the crisis among such households.

Keywords: fertility
The Max Planck Institute for Demographic Research (MPIDR) in Rostock is one of the leading demographic research centers in the world. It's part of the Max Planck Society, the internationally renowned German research society.