Preprint

Addressing public health emergencies via Facebook surveys: advantages, challenges, and practical considerations

Grow, A., Perrotta, D., Del Fava, E., Cimentada, J., Rampazzo, F., Gil-Clavel, B. S., Zagheni, E.

SocArXiv papers
6 pages.
SocArXiv
originally posted on: 28 May 2020 (2020), unpublished

DOI:10.31235/osf.io/ez9pb

Open Access

Abstract

Surveys of the general population can provide crucial information for designing effective non-pharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.