Digital and Computational Demography

At a Glance Projects Publications Team


Measuring Cultural Distance and Cultural Diffusion between Countries Using Digital Trace Data

Carolina Coimbra Vieira, Sophie Lohmann, Emilio Zagheni; in Collaboration with Filipe Nunes Ribeiro (Universidade Federal de Ouro Preto, Minas Gerais, Brazil), Pedro Olmo Stancioli Vaz de Melo, Fabrício Benevenuto (both: Federal University of Minas Gerais, Belo Horizonte, Brazil)

We study the global diffusion of cultural taste, evaluating the preferences of Facebook users through the Facebook advertisement platform. Our research develops new measures of cultural distance that can be incorporated in gravity models of migration and theories of remote acculturation.  Detailed Description

Research Keywords:

Culture, International Migration, Ethnic Minorities, Migration, Psychology

Region keywords:

Brazil, USA, World


Coimbra Vieira, C.; Ribeiro, F. N.; Vaz de Melo, P. O. S.; Benevenuto, F.; Zagheni, E.:
In: WWW '20: proceedings of the Web Conference 2020; Apr 20-25, 2020, Taipei, Taiwan, 3091–3097. New York, NY: Association for Computing Machinery. (2020)    
The Max Planck Institute for Demographic Research (MPIDR) in Rostock is one of the leading demographic research centers in the world. It's part of the Max Planck Society, the internationally renowned German research society.