Laboratory

Digital and Computational Demography

At a Glance Projects Publications Team

Project

Measuring Cultural Distance and Cultural Diffusion between Countries Using Digital Trace Data

Carolina Coimbra Vieira, Sophie Lohmann, Emilio Zagheni; in Collaboration with Filipe Nunes Ribeiro (Federal University of Ouro Preto, Minas Gerais, Brazil), Pedro Olmo Stancioli Vaz de Melo, Fabrício Benevenuto (both: Federal University of Minas Gerais, Belo Horizonte, Brazil)

We study the global diffusion of cultural taste, evaluating the preferences of Facebook users through the Facebook advertisement platform. Our research develops new measures of cultural distance that can be incorporated in gravity models of migration and theories of remote acculturation.  Detailed Description

Asymmetric Cultural Similarity. Each cell corresponds to the Cultural Similarity measured by the cosine similarity between the country in the row and the country in the column. The countries are represented via a vector of 50 dimensions considering the top 50 food and drink preferred by the Facebook users living in the country in the row. © MPIDR; Source: COIMBRA VIEIRA, C.; LOHMANN, S.; ZAGHENI, E.; VAZ DE MELO, P. O. S.; BENEVENUTO, F.; RIBEIRO, F. N.: The interplay of migration and cultural similarity between countries: evidence from Facebook data on food and drink interests. PLoS One 17:2, e0262947-e0262947 (2022). DOI: 10.1371/journal.pone.0262947

Research Keywords:

Culture, International Migration, Ethnic Minorities, Migration, Psychology

Region keywords:

Brazil, USA, World

Publications

Coimbra Vieira, C.; Lohmann, S.; Zagheni, E.; Vaz de Melo, P. O. S.; Benevenuto, F.; Ribeiro, F. N.:
PLoS One 17:2, e0262947–e0262947. (2022)    
Coimbra Vieira, C.; Ribeiro, F. N.; Vaz de Melo, P. O. S.; Benevenuto, F.; Zagheni, E.:
In: WWW '20: proceedings of the Web Conference 2020; Apr 20-25, 2020, Taipei, Taiwan, 3091–3097. New York, NY: Association for Computing Machinery (ACM). (2020)    
The Max Planck Institute for Demographic Research (MPIDR) in Rostock is one of the leading demographic research centers in the world. It's part of the Max Planck Society, the internationally renowned German research society.